ALL ARTWORK © ABIGAIL ROTHMAN

WOMANCARD

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First Edition

First Edition

Second Edition

Second Edition

About

The Womancard is a literal representation of a commonly used phrase in reference to “irrational” opinions, reactions, and arguments. Combining the use of print, public space and social media, I aim to question the inappropriate existence of this term as a concept.  The formality of a business card as an object used as a way to provide contact information and reminder is altered not only in purpose but in content.  It could be compared to carrying around a credit card. Taking something primarily used against women, and altering it into a satirical tool that can be carried at all times.  Using a social media platform to discuss experience, I ask that each cardholder post online with the hashtag #womancard as a protest to the belittlement of women.